If you’re running your online store or business website on Wix or Squarespace, chances are you’ve enjoyed their ease of use, drag-and-drop builders, and sleek templates. But as your needs grow—whether it’s better SEO, more robust eCommerce features, or advanced integrations—you might be thinking of switching platforms. The big question is: which platform is easier to leave—Wix or Squarespace? Both platforms are known for being “closed systems,” meaning they don’t make it simple to export your data or move your site elsewhere. But when it comes to migrating to a more powerful or flexible platform (like Shopify, WooCommerce, Magento, etc.), the differences between the two start to matter. Let’s take a closer look.

1. Content Export Limitations: A Critical Comparison

Wix:
  • Offers limited export options—mainly for blog posts via RSS feeds.
  • Product data can be exported, but in a very specific CSV format.
  • Pages, images, and design elements can’t be exported easily.
  • You cannot export your Wix store layout or page structures.
Squarespace:
  • Slightly more flexible: you can export some content into an XML file (mainly blog posts, gallery pages, basic pages).
  • Product data export is available but limited (some product types like digital downloads don’t export).
  • Like Wix, site design, templates, and page formatting are not transferrable.
Winner: Squarespace, for offering broader data export options and cleaner formatting—though still limited compared to open platforms.

2. eCommerce Migration Complexity

Both Wix and Squarespace offer eCommerce features, but these are not as sophisticated or flexible as those found on platforms like Shopify, WooCommerce, or BigCommerce. When you decide to migrate: Wix:
  • Products, categories, and customer data can be exported in CSV form—but not orders.
  • Image URLs often break or require manual cleanup.
  • SEO metadata and URLs are not easily accessible.
Squarespace:
  • Allows export of product data and basic order history—but only for physical products.
  • Digital products, subscription plans, and some custom attributes may be lost or need re-entry.
  • URLs often need to be manually redirected post-migration.
Winner: Squarespace, for retaining more order data and being somewhat friendlier to eCommerce exports.

3. SEO & URL Retention During Migration

Migrating a store means you risk losing rankings unless you retain your SEO structure. Wix:
  • Has limited options for URL structure customization.
  • SEO metadata may not be accessible in bulk.
  • Automatic 301 redirects not available upon export—you must recreate them manually.
Squarespace:
  • More control over URL slugs and SEO fields.
  • Ability to view and modify basic metadata for products and pages.
  • Manual 301 redirects possible through Squarespace settings.
Winner: Squarespace, again—while not perfect, it offers more flexibility for SEO-conscious migrations.

4. Third-Party Migration Tool Compatibility

When it comes to using migration tools like Cart2Cart, not all platforms are equally supported. Wix:
  • Requires more manual prep. Due to its closed infrastructure, full automation of Wix data is more challenging.
  • Cart2Cart offers Wix to Shopify migration for core data like products, categories, customers, and orders, but some manual steps remain (especially for SEO and design).
Squarespace:
  • Slightly more compatible for automated transfers.
  • Depending on the destination platform, Cart2Cart can migrate more data from Squarespace stores, especially products and basic content.
Winner: Squarespace, for being more automation-friendly during the migration process.

5. Design and Theme Transferability

Neither platform allows you to export your site’s theme, layout, or visual editor components.
  • With Wix, your design is entirely tied to its editor and cannot be recreated automatically elsewhere.
  • With Squarespace, the same is true—you’ll need to rebuild your design from scratch on your new platform.
However, Squarespace’s template system often maps more closely to other CMS systems (like WordPress or Shopify themes), making it slightly easier to visually replicate. Tie – but with a slight edge to Squarespace for design mimicry potential.

6. Community and Documentation Support for Migration

Wix:
  • Smaller ecosystem when it comes to advanced developers or migration-focused experts.
  • Community forums exist but often lack depth in migration topics.
  • Minimal official documentation about leaving Wix.
Squarespace:
  • Larger content base and more third-party documentation available.
  • Developers and freelancers more commonly offer migration help from Squarespace to other platforms.
  • Squarespace’s own help center includes guides on exporting.
Winner: Squarespace, thanks to a stronger migration support network.

Final Verdict: Squarespace Is Easier to Leave Than Wix

Feature Wix Squarespace
Export Options ❌ Limited ✅ Slightly better
eCommerce Data ❌ Partial ✅ More supported
SEO Retention Tools ❌ Poor ✅ Better
Third-Party Tool Compatibility ❌ Manual-heavy ✅ Semi-automated
Migration Documentation ❌ Sparse ✅ More available
While both platforms were built to be easy to use, neither was built to be easy to leave. However, if you're comparing the two strictly on how migration-friendly they are, Squarespace wins in most categories.

Ready to Move from Wix or Squarespace?

Whether you're migrating to Shopify, WooCommerce, BigCommerce, or another platform, Cart2Cart makes it easy to transfer your products, customers, orders, and more—with no tech headaches. What Cart2Cart Can Migrate for You:
  • Product data & categories
  • Customer records
  • Order history
  • SEO URLs & metadata
  • Images & attributes
✅ Try a Free Demo Migration to see how your store data will look on your new platform. Need help planning your migration from Wix or Squarespace? Contact Cart2Cart Support or start your demo today!