When it comes to launching an online store, Wix and Shopify are two of the most popular eCommerce platforms. While both platforms offer powerful features, they cater to different types of businesses and user needs. Choosing the right one for your store in 2025 depends on factors such as ease of use, customization, scalability, pricing, and integrations. In this article, we’ll compare Wix and Shopify to help you determine which platform is the best fit for your business.
Ease of Use
Wix
Wix is known for its intuitive drag-and-drop website builder, making it ideal for beginners who want to set up an online store without coding knowledge. With Wix ADI (Artificial Design Intelligence), you can quickly generate a store layout based on your preferences.Shopify
Shopify offers an easy-to-use dashboard with pre-designed themes tailored for eCommerce. While its setup process may require a slight learning curve compared to Wix, its streamlined structure ensures an efficient store-building experience. Winner: Wix for beginners, Shopify for dedicated eCommerce functionality.Customization & Design
Wix
Wix provides over 800 customizable templates that allow flexibility in design. However, once a template is chosen, it cannot be changed without starting over. Wix also supports basic HTML and CSS customization.Shopify
Shopify offers a range of free and premium themes, which are fully responsive and optimized for eCommerce. Shopify’s Liquid coding language allows for extensive customization, giving advanced users greater flexibility. Winner: Shopify for advanced customization, Wix for design flexibility without coding.ECommerce Features & Scalability
Wix
- Basic eCommerce tools suitable for small businesses.
- Supports multiple product options and variants.
- Limited multi-channel selling and scalability.
Shopify
- Advanced eCommerce tools like abandoned cart recovery, dropshipping integrations, and multi-currency support.
- Scalable to handle large product catalogs and high sales volumes.
- Extensive app marketplace with thousands of third-party integrations.
Payment Options & Transaction Fees
Wix
- Supports Wix Payments, PayPal, Stripe, and other third-party gateways.
- No additional transaction fees for Wix Payments, but charges may apply for external payment gateways.
Shopify
- Supports Shopify Payments, PayPal, and over 100 third-party gateways.
- Shopify charges transaction fees (ranging from 0.5% to 2%) unless using Shopify Payments.
SEO & Marketing Tools
Wix
- Built-in SEO tools with customizable URLs, meta descriptions, and alt text.
- Email marketing and social media integration.
- Basic blogging features.
Shopify
- Advanced SEO tools, including automatic sitemap generation and customizable URL structures.
- Robust email marketing integrations and automation tools.
- Multi-channel selling via Facebook, Instagram, Amazon, and eBay.
Pricing & Value for Money
| Feature | Wix | Shopify |
| Starting Price | $27/month | $29/month |
| Free Plan | No | No |
| Transaction Fees | None (Wix Payments) | 0.5% - 2% (unless using Shopify Payments) |
| Best for | Small businesses | Growing & large businesses |
Customer Support
Wix
- 24/7 customer support via phone and email.
- Limited live chat support.
- Comprehensive knowledge base and community forum.
Shopify
- 24/7 live chat, email, and phone support.
- Extensive documentation, video tutorials, and community forums.
- Dedicated support for Shopify Plus users.
Conclusion: Which One Should You Choose?
- Choose Wix if you are a small business or an entrepreneur looking for an affordable, beginner-friendly platform with strong design flexibility.
- Choose Shopify if you plan to scale your business, need advanced eCommerce tools, and want a platform optimized for sales growth.
